FinTech focused on building banking products for the African-American and Latino communities
Additional Paid Channels, Influencer Marketing and Affiliate have Greenwood on target to reach 1M waitlist members in Q1 2021
Led Growth and Paid Marketing efforts helping Greenwood amass of 500,000 waitlist users in three months at an industry leading blended cost of $1.97 per waitlist sign-up.
Started working with the Greenwood team in November of 2020 just after their press announcement of their launch in October of 2020 (Pre-Product, Pre-Revenue)
Overall Strategy including waitlist activation and several key marketing stack, data, and banking stack components
Helped raise $43M in Series A funding from five of the top six big banks in the US, Visa, Mastercard and numerous celebrities.
