Marketplace connecting homeowners looking to sell their house as-is to the largest network of investors
Fiat Driven Partnerships
Fiat Growth guided growth, launch, early growth and GTM strategy as Sundae launched the first marketplace that connects homeowners looking to sell their house to the largest network of investors. Sundae is the market leader in their category and was named to Forbes “Next Billion-Dollar Startup” list.
Implemented A/B testing structure to identify best in class, creatives, audiences and copy for Sundae, focusing city-by-city data and trends.
Led Paid Growth and guided martech implementation.
Operationalized city-by-city GTM launch strategy
Led feedback loop and analytics optimization with sales organization to optimize full-funnel.
Helped Sundae hire and scale their growth team.