The Healthcare & Fintech Market Map

Transforming Healthcare through Financial Innovation

Note: This market map shows healthcare & fintech companies organized by market. It is not intended to be exhaustive of companies in the space and categories are not mutually exclusive.

The convergence of healthcare and financial technology has emerged as one of the most promising sectors within the fintech landscape, with the healthcare fintech market positioned to revolutionize how patients access, pay for, and manage their medical care. As healthcare costs continue to rise and financial barriers to care persist, innovative companies are building solutions that bridge the gap between healthcare delivery and financial accessibility, creating new opportunities for both patients and providers.

The healthcare services and technology sector is projected to grow to an $81 billion market by 2026, driven by accelerated technology adoption and rising healthcare costs. Meanwhile, the global healthcare digital payment market is expected to reach $54.8 billion by 2030, growing at a CAGR of 21.5%. This growth reflects a fundamental shift in how healthcare services are financed and delivered, with 38% of Americans having postponed medical treatment due to prohibitive costs.

Market Dynamics and Growth Drivers

Several macro trends are propelling the healthcare fintech sector forward. The widespread adoption of smartphones and secure mobile banking applications has contributed significantly to digital payment growth in healthcare, with smartphone adoption expected to increase from 76% in 2022 to 92% by 2030. Additionally, the COVID-19 pandemic accelerated the shift toward telehealth and digital healthcare services, creating new demand for seamless payment solutions and financial support mechanisms. The sector’s growth is further supported by significant investment activity – VC investment in US healthcare companies reached $23 billion in 2024.

​​Market Map: Seven Key Categories Defining Healthcare Fintech

In order to better depict the large and changing landscape, we’ve developed a market map outlining some of the leading startups in the space. The healthcare fintech ecosystem encompasses seven distinct categories, each addressing specific pain points in the healthcare financial experience. 

Our market map illustrates the breadth of innovation occurring across the sector, from patient-facing payment solutions to provider-focused financial management tools.

Note: This market map shows healthcare & fintech companies organized by market. It is not intended to be exhaustive of companies in the space and categories are not mutually exclusive.

1. Healthcare Financing & Lending

Healthcare financing and lending platforms provide patients with access to capital for medical procedures and treatments, often filling gaps where traditional insurance falls short. These solutions typically offer loans, lines of credit, or alternative financing structures specifically designed for healthcare expenses.

Sunfish exemplifies innovation in this category by focusing on fertility treatment financing. The company provides lending solutions and guidance for families seeking fertility treatments, offering the first-ever “guarantee” for aspiring families to recoup finances if treatments aren’t successful. With the U.S. fertility clinic services market estimated at $8.4 billion in 2024 and forecasted to reach $19.7 billion by 2034, Sunfish addresses a critical need in a rapidly growing sector. 

Research from low and middle-income countries reveals that a single fertility treatment cycle can cost between 50% and 200% of an individual’s average annual income, highlighting the significant financial barriers to accessing care. Over the past decade, births resulting from assisted reproductive technology (ART) have grown at approximately 6% annually as increasing numbers of families pursue fertility treatments to build their families. Sunfish not only provides access to fertility treatments that would otherwise be financially out of reach, but the company’s expanding patient base also generates valuable data insights that support enhanced underwriting capabilities and broader adoption by insurance and reinsurance providers. This data-driven approach helps create more accurate predictive models for treatment costs and outcomes, potentially paving the way for more comprehensive fertility coverage in the future.

2. Patient Billing & Payment Platforms

Patient billing and payment platforms modernize and streamline the healthcare payment experience across diverse healthcare sectors by providing integrated solutions for bill management, payment processing, and patient financial engagement. These platforms range from traditional medical billing automation systems to specialized payment solutions serving unique healthcare markets such as clinical trial participation, plasma donation centers, and specialty treatment providers. The category encompasses both comprehensive hospital billing systems that integrate with electronic health records (EHRs) and niche platforms that facilitate specialized compensation models and payment workflows tailored to specific healthcare industry needs.

The market opportunity is substantial and growing rapidly. The global healthcare digital payment market is predicted to be valued at $17.2 billion by the end of 2025 and projected to reach $54.8 billion by 2030. This transformation is urgently needed, as medical billing errors cost Americans $210 billion annually and contribute to $68 billion in unnecessary healthcare expenses, with up to 80% of medical bills containing errors. These widespread billing inaccuracies create significant pain points for both patients and providers, driving demand for more reliable and transparent payment solutions.

Parachute exemplifies how innovation can transform specialized healthcare payment infrastructure. The company addresses the same payment processing challenges that plague the broader healthcare system, but focuses specifically on the plasma donation industry. Parachute provides donors with an improved experience through high-end facilities and dedicated debit cards that pay out instantly, complete with unique rewards for multi-donation users. The company has successfully rebuilt the broken payments infrastructure between plasma donors, clinics, and partner organizations, driving meaningful value while addressing the critical plasma shortage that impacts patients’ access to life-saving treatments. Through a mobile app that allows members to schedule donations, receive customer support, and manage payments seamlessly, Parachute combines technology and hospitality to create a more efficient and user-friendly payment experience.

3. Next-Gen Benefits Platforms

Next-generation benefits platforms reimagine how employees interact with and utilize their health benefits, often providing comprehensive digital interfaces that simplify benefits navigation and maximize utilization. The employee benefits platform market was valued at $14.5 billion in 2024 and is expected to reach $30.1 billion by 2033, growing at a CAGR of 9.2%. This growth is driven by the complexity of modern benefits administration, with companies leveraging these platforms reporting 20% higher employee engagement rates and 15% lower turnover rates.

Bennie represents the evolution of employee benefits platforms by combining benefits consulting and technology for the first time. The platform serves as a single hub for all employee benefits information while providing an on-demand healthcare concierge service. Bennie’s solution includes strategic benefits consulting, HR technology support, and access to preferred partners, all delivered through an app that helps employees view plan details, access insurance ID cards, find in-network medical providers, and chat with healthcare concierges about claims and coverage questions. The company addresses a significant market opportunity, as 70% of job seekers weigh benefits heavily in their employment decisions, while the increasing focus on employee wellness has led to 25% increased investment in health and wellness platforms since 2020.

4. Healthcare Financial Management & Planning

Healthcare financial management and planning solutions help individuals and families navigate the complex financial aspects of healthcare, from understanding insurance benefits to managing medical expenses and optimizing healthcare spending.

Sheer Health addresses the broken financial relationship between individuals and the complex healthcare system by providing comprehensive support for health insurance navigation. The fact that GoFundMe is the largest healthcare fundraising platform is a key indicator that this market is ripe for new entrants, especially considering US healthcare payers and providers spend approximately $496 billion on billing and insurance-related (BIR) costs annually, an excess of $248 billion. The platform offers claims monitoring, bill accuracy checks, benefits optimization, and prescription savings, helping members understand their coverage and get the most value from their health plans. Sheer Health’s technology automatically monitors incoming claims for errors and initiates correction processes when issues are identified, while also providing personalized support for major healthcare events like fertility treatments or medical emergencies. The company helped members save $5.7 million in 2024 while returning over 14,000 hours to members by handling claims submissions, bill reviews, and appeals.

5. Digital Health & Wellness Rewards

Digital health and wellness rewards platforms incentivize healthy behaviors by providing financial rewards, discounts, or other benefits for engaging in wellness activities, creating alignment between physical health and financial well-being.

Paceline pioneered the integration of physical health and financial wellness by creating the first health and wellness rewards platform that provides financial incentives for working out. The company’s solution tracks exercise minutes through wearable devices and rewards users with up to 5% cash back on health and wellness purchases when they achieve weekly fitness goals of 150 minutes of elevated heart rate. Paceline’s credit card doubles cash back rates when users maintain their exercise streaks, turning grocery shopping, pharmacy visits, and gym memberships into rewarded activities. The platform has facilitated over 25,000 rewards redemptions and demonstrates measurable increases in exercise activity among cardholders.

6. Healthcare Intelligence & Analytics

Healthcare intelligence and analytics platforms leverage data from various sources to provide insights that improve health outcomes, enable better decision-making, and support personalized healthcare experiences.

ROOK serves as a comprehensive wearable health data API that enables companies to integrate with over 300 wearable devices and health data sources through a single integration. The platform cleans, harmonizes, standardizes, and normalizes health data, providing companies with actionable insights while maintaining HIPAA and GDPR compliance. ROOK’s solution addresses the challenge of individual device integrations by offering a unified API that delivers consistent, ready-to-use health data via webhook, enabling healthcare companies to focus on innovation rather than data integration challenges. The platform supports applications ranging from telemedicine and remote patient monitoring to personalized treatment plans and chronic disease management.

7. Healthcare Financial Security 

Healthcare financial security solutions focus on protecting patients and providers from financial risks associated with healthcare delivery, including compliance issues, billing errors, and reimbursement challenges.

Brellium provides an AI-powered clinical compliance platform that helps healthcare organizations streamline chart audits and reduce clinical risk. The platform audits every patient visit against clinical and payor requirements, identifying potential compliance risks before they escalate into problems and providing clear instructions for correcting charts. Brellium’s solution addresses the issue that inadequate documentation can lead to prepayment reviews, insurance clawbacks, misdiagnoses, and poor patient outcomes. With the U.S. healthcare system spending $23.5 billion annually on medical record validation, Brellium’s technology reduces compliance costs by 98% while improving accuracy.

The Future of Healthcare Fintech

The healthcare fintech sector stands at an inflection point, with technological advancements driving unprecedented innovation toward increased specialization, greater integration between solutions, and value-based care models that align financial incentives with health outcomes. 

The global value-based care market is projected to grow from $12.2 billion in 2023 to $43.4 billion by 2031 at a 14.6% CAGR, while healthcare provider participation in value-based care models has risen by 25% from 2023 to 2024. The convergence of artificial intelligence and data analytics is accelerating the development of personalized healthcare financial solutions, with AI in healthcare projected to grow from $21.7 billion in 2025 to $110.6 billion by 2030 at a remarkable CAGR of 38.6%, while the shift toward consumer-directed healthcare continues to drive demand for transparent, user-friendly platforms that empower patients to make informed financial decisions about their care.

For entrepreneurs and investors, the healthcare fintech sector represents a significant opportunity to build scalable solutions that address fundamental challenges in healthcare accessibility and affordability. 

Healthcare venture capital demonstrated consistent expansion from 6.2% in 2022 to 14.3% in 2025, while global healthcare private equity reached $115 billion in 2024, representing the second-highest deal value ever recorded. Success requires deep understanding of both healthcare operations and financial services, along with the ability to navigate complex regulatory environments while delivering genuine value to patients and providers.

The companies highlighted in our market map demonstrate that meaningful innovation is possible when financial technology is thoughtfully applied to healthcare challenges, bridging the gap between healthcare delivery and financial accessibility to improve outcomes for all stakeholders in the healthcare ecosystem.